petak, 18. veljače 2011.

O krizi, modi i grahu/ On crisis, fashion and beans

Čitala sam nedavno knjigu o tome koliko smo sa svih strana bombardirani informacijama kako se trebamo oblačiti, kako trebamo urediti kuću, što trebamo jesti i na koji način spremati..uglavnom, za svaki apsekt života postoji priručnik, life i fashion gurui govore nam što je zdravo, in, od životne važnosti i vrlo, vrlo trendi. Meni je najzabavniji dio s odjećom, svaku sezonu mijenjaju se it komadi, ovisno o tome koji časopis otvorite saznat ćete jesu li najbitiniji komad dobre traperice ili crne salonke. Ne znam što bih trebala s odjećom koju sam dosad kroz život skupila, baciti, spremiti na mračno i tamno mjesto i ne pričati o njoj.
Zanimljivo mi je kako svijet pristaje na tu igru. Sviđa mi se neki kroj, ali osoba s drugog kraja svijeta, kojoj je jedini cilj zaraditi svoju plaću, preporuča meni koju nikad nije vidjela, što meni najbolje paše na moju figuru/moje lice/moju kosu. Kako zna? Pa ne zna. Zarađuje plaću uvjeravajući nepoznate ljude da nemaju pojma, da je bitno potrošiti ovo malo plaće koje zarađuju na novu garderobu mada je stara i lijepa i nosiva i najbitnije, sviđa im se, jer je bitno ovu sezonu imati hlače sa, npr, svijetlijim šavom.
I sve je u redu dok ljudi to shvaćaju kao igru, ali kad postane životna obaveza..Nejasno mi je kako smo došli do toga da u državi gdje par ljudi radi za tisuće nezaposlenih, modne marke drže primat. Novi mobiteli prodaju se ko halva. Skijanja su rasprodana.
Ljudi nose traperice koje koštaju tisuću kuna. Dižu se krediti za krstitke i krizme.
Podsjećaju me na hrčka koji trči u onom svom kotaču, mahnito i bez kraja.
Zar ne požele stati na loptu, prestati s tim? Udahnuti i posložiti temelje? Kad se sve podvuče, zar je zaista bitno što tamo netko nepoznat kaže koje je potrebno mjesto za posjetiti ove zime i kakav je kalup cipela jedini prihvatljiv?
Zanimljiva mi je cijela ta aura koja svjetluca u našem društvu.
Prvo neki gej dizajner zamisli garderobu za žene koja najljepše izgleda na papiru. U živo ne stoji baš dobro na ženama. Onda pronađe androgine žene ili možda onog manekena Andreja koji onda nosi tu odjeću za žene po pistama. Ovo je inače muško, ali o tome bih drugom prilikom.

Znači ,neki tamo dečkić i premršave premlade cure, bulimične i/ili anoreksične često, na svojim tanašnim tijelima nose garderobu za odrasle žene. Žene koje imaju novaca, i žele kupovati takvu garderobu uglavnom su starije od 16 i imaju sise, dupe i mozak. Većina žena je svjesna da su u 32 veličinu mogle ući zadnji put s 10 godina.I zamislimo sad jednu potencijalnu klijenticu, s voljom da kupi haljinu, s novcem da kupi haljinu, kako ulazi u dućan u kojem joj zaposlenica objasni da njenu veličinu ne proizvode.
Za koga točno šiju te stvari? Trebaju li se ljudi do smrti pretvarati da su nešto što nisu, da nose broj 36 cijeli život, vječno mladi, bez bora? Jednom sam čitala neki intervju s talijanskom glumicom, nažalost ne sjećam joj se imena, koja je rekla za svoje slike za intervju: Nemojte mi brisati bore s lica. Toliko mi je trebalo da ih dobijem.
Ovaj tjedan sam čitala kako je i modnu industriju stislo, pa su eto počeli šiti brojeve veće od 38.
Možda od ove krize bude i nešto pozitivno. Možda počnemo češće koristiti mozak. Imamo ga svi uglavnom, to je onih par kila u lubanji. Možda zdrav razum prevlada češće, i ljudi se opuste, budu ono što jesu, oblače se kako žele. ako im se jede grah, jest će hrah, a ne neko tropsko voće koje je mjesecima putovalo do lokalnog supermarketa, a po zadnjim neovisnim istraživanjima je prebogato nečim nama bitnim.
Možda počnemo manje ulagati u maske, a više u sam sadržaj koji imamo. Na kraju, kad vidim koliko su ozbiljni i kako se nikad ne smiju ovi koji rade sve kako im fashion gurui nalažu, izgubim volju i za probavanjem. Da se sreća krije u novom kroju traperica i kremi za lice..prve bi se smiješile one manekenke s catwalka:)

eh, da, postoji i rješenje za našu krizu.
Prilažem link na kolumnu g. Jasmina Klarića:
http://www.novilist.hr/hr/Komentari/Blogovi/Zalede-Jasmina-Klarica/Pismo-Svjetskoj-banci-ili-kako-s-dva-milijuna-kuna-rijesiti-sve-hrvatske-probleme

English:
Some time ago I read a book about the the information that come to us on a everyday basis. Information about how we should be dressed, how to decorate a house, what to eat and how to prepare the meals..anyway, for each and every aspect of life there is a book and a life coach telling us what is healthy, what is in, what is very important and very trendy. My favorite part is the one with the wardrobe, there are new must haves every season, depending on what magazine you are reading, you'll find out if the jeans or black sandals are the most important new buy. I don't know what should I do with the wardrobe I have collected through my life till now, should I sell it, give it to someone or put it in some dark place and never talk about it.
It is interesting how the world accepts this game. I may like some cut for the dress, but some other person, from another part of the planet, who needs to earn his/hers payment, reccomends what is the best to wear to me( and has never seen me before!). How can he/she tell? Well, he or she can't. This fashion guru earns the money by telling other people to spend their money on a new wardrobe- although the old one is good, you can wear it, you like it- but, this season trousers should have, for example- a brighter stitch.
And, all this is ok if people accept it as a game, but what if it turns out to be an obligation for a life?
What I don't understand is how is it possible, in a country with thousands of unemployed, that fashion brands are a priority. New cellphones are sold out, people are going skiing every winter. Jeans for the price of 1 000 kunas.
People start to remind me of a hamster, running in the cage, endless running around. Don't they wish ti stop with it? Just stop, breathe and put themselves together? At the end, is it really important what someone outthere says where to go this winter or what shape your shoes should be?
All this aura in our society is confusing me.
First, some gay designer( I don't have anything against gay people, really) creates dresses for women that look best in pictures. Dresses that actually don't look good on women. Then he finds some androgin women or maybe that Andrej male model, who wears dresses for the ladies on fashion shows. The model on this picture is a guy, but I don't want to write about that this time.
So, a boy and too skinny, bulimic or/and anoreksic, too young girls, wear on their skinny bodies dresses made for adult women. Women with money, who want to buy such dresses are usually older then 16 and have breasts, behind and a brain. Most of the women are aware of the fact that size 32 was possible to enter 10 years ago. So, let us imagine a potencial female client, willing to buy a dress, entering the store, where the employee tells her they don't have her size.
Who are they sewing such stuff for? Should people pretend till their death there are something there not, wearing size 36 whole life, forever young, wrinckle free. Once I read an interview with an italian actress, I don't remeber her name, but she said when taking the pictures:" Please don't remove wrinkles from my face. It took me so long to get them."
Last week I read how the fashion industry is in a not so great position, so they started sewing bigger sizes, meaning bigger then 38.
Maybe this world crisis will bring something positive after all. Maybe we'll start using our brains more often. We all have it, it is this thing in our head. Maybe people will losen up, be what they are, dress as they want. If they want to eat beans, they will eat beans, not some exocit fruit that was proven as most important for human beings in last research.
Maybe we'll start invest less in our masks, and more in the content we have. At the end, when I see how serious people look( people who live by the fashion gurus rules) and how they rarely smile, I loose the will for trying such wardrobe.
If happiness was hiding in jeans cut and facial creams..first models from the catwalks would be smiling:)

3 komentara :

  1. ma hvala, razmahala sam se, mislim da ću morati podijeliti ovo u par tema:)

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